Every platform reaches a moment where it has to decide what it actually values. For us, that answer has always been clear: the creators.
The experiences being built on Lureo are pushing the boundaries of what interactive storytelling can be. We see it every day. And we've been asking ourselves the same question for a while now: what would it look like to truly put our money behind that?
Today, we have the answer:
The Lureo $100,000 Creator Fund
We're launching a $100,000 Creator Fund dedicated entirely to rewarding creators who build on Lureo. Not a contest. Not a one-time prize. A fund designed to pay creators consistently, over time, for the work they're already doing. If you create on Lureo, this is for you.
How does the Lureo Creator Fund work?
The fund is built around three earning layers that stack on top of each other.
🎨 Earn per template published. Every template you publish that meets the criteria earns you a direct payment. There's no cap on the number of templates, every one counts.
🔁 Earn royalties every time your template is used. When another creator publishes a scene using your template, you earn a royalty. Your templates keep working for you long after you've published them.
⚡ Earn bonuses throughout the year. We'll announce bonus opportunities tied to specific events, new features, or creative timeframes, in advance, so you can actually plan around them.
What kind of bonus opportunities will there be?
Beyond the base fund, we'll be creating dedicated earning moments tied to seasonal campaigns, creative challenges, new feature launches, and community spotlights. These won't be surprises. We'll communicate with them early so creators have real time to participate.
Why is Lureo launching a Creator Fund?
We believe the creator economy is broken in one specific way: platforms extract value from creators far faster than they return it.
Lureo was built to tell a different story. The templates you build don't just make the platform better, they make every experience published on it possible. That deserves to be compensated. The Creator Fund is our first structured commitment to that belief. It won't be the last.
Who can participate in the Lureo Creator Fund?
The fund is open to all creators with a Lureo account who publish templates on the platform. Whether you've been building here since day one or you're just getting started, it's designed to reward the work, not the tenure. No seniority required.
Is there a limit to how much I can earn?
No stated cap. Earnings scale with the number of templates you publish and how frequently they're used by others. The more you build, the more you earn.
This is just the beginning
$100,000 is a meaningful number. But more than the amount, what we're building here is a community, one where creators grow with the platform, not just on top of it.
We're incredibly grateful to every person who's already put their creativity into Lureo. And we're excited for what comes next.
Got questions? Join us on Discord or write to us at team@lureo.com. We'd love to hear from you.
