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Terms of Service

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Effective Date:  26th February 2026

These Terms of Service (“Terms”) govern your access to and use of the Lureo website, platform, applications, tools, and related services (collectively, the “Platform”), operated by Imvizar Limited, a company incorporated in Ireland (“Imvizar”, “Lureo”, “we”, “us”, or “our”). The term “Assets” refers to assets, video, audio in scenes. By accessing or using the Platform, you agree to be bound by these Terms.
If you do not agree, you must not use the Platform.

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1. Eligibility

You must be at least 16 years old with parental permission to use the Platform or 18 years old participate in the Creator Programme. By using Lureo, you represent and warrant that:

  1. You have the legal capacity to enter into this agreement;
  2. You will comply with all applicable laws and regulations; and
  3. You will not use the Platform for unlawful, infringing, or abusive purposes.

2. Accounts

Certain features require an account. You agree to:

  1. Provide accurate and complete information;
  2. Keep your credentials secure; and
  3. Notify us immediately of unauthorised access.

You are responsible for all activity under your account. We may suspend or terminate accounts that violate these Terms.

3. The Lureo Platform

Lureo provides creative tools enabling users to create, publish, distribute, and monetise digital “stories” and templates.

The Platform may include:

  1. Design and creative tools
  2. A template marketplace
  3. A creator monetisation programme
  4. A library of Lureo-owned or licensed assets

We may modify, update, suspend, or discontinue any part of the Platform at any time.

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4. License to Use the Platform (Software License)

Subject to these Terms, Lureo grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform for its intended purposes.

You may not:

  1. Copy, modify, distribute, or sell any part of the Platform;
  2. Reverse engineer or attempt to extract source code;
  3. Circumvent technical protections.

All rights not expressly granted are reserved by Lureo.

5. User Content

“User Content” means any content you upload, create, publish, or distribute through the Platform. You retain ownership of your original User Content.

By uploading or publishing User Content, you grant Lureo a worldwide, non-exclusive, royalty-free license to host, store, display, reproduce, distribute, and promote such content solely for operating, improving, and marketing the Platform.

You represent and warrant that:

  1. You own or have sufficient rights to all User Content;
  2. Your content does not infringe third-party rights; and
  3. Your content complies with applicable law.

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6. Asset Licensing & Intellectual Property Framework

6.1 Asset Types

Templates (“Stories”) may include:

  1. Creator-owned content
  2. Assets from the Lureo library
  3. Third-party licensed assets
  4. Public or external content added by creators

6.2 Creator Responsibility

Creators are solely responsible for ensuring they have appropriate rights to include any third-party assets. Lureo does not verify external licenses.

6.3 Lureo Library Assets

Assets provided by Lureo are licensed, not sold.

  1. They may only be used within the Lureo Platform;
  2. They may not be extracted or redistributed independently.

6.4 Third-Party Asset Cost Protection

To protect the Platform from uncontrolled licensing exposure:

  1. Templates may only include third-party assets that permit commercial, multi-use distribution;
  2. Lureo may restrict or remove assets that introduce usage-based or per-download fees;
  3. If creator misuse causes licensing liabilities, Lureo may suspend payouts and recover associated costs.

Use of templates does not expand or multiply underlying third-party asset licenses, regardless of usage volume. It is solely the creators responsibility to ensure they have the appropriate rights to include any third-party assets. Lureo does not verify external licenses.

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7. Template Usage License (For Users)

Unless expressly stated otherwise, templates are licensed for personal or internal business use only.

Commercial use, resale, sublicensing, or distribution of a template outside the Lureo Platform requires the prior written permission of the template’s creator.

Users are responsible for obtaining any additional rights directly from the creator.

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8. Creator Programme

Participation is subject to approval.

8.1 Eligibility

Creators must:

  1. Maintain one active account;
  2. Comply with content and IP rules; and
  3. Provide accurate payout information.

To ensure a diverse and curated template library, creators may submit multiple templates; however templates must be distinctly different. As part of the platform quality guidelines, a maximum of five templates may be created for the same location or setting unless otherwise approved by Lureo.

Lureo may accept or reject applications at its discretion.

8.2 Creator Payout

Creators may earn payments for templates that are approved and published on the Lureo Platform as well as partnerships or collaboration payments. Payments may include:

  1. A flat fee for each approved template
  2. Time-limited bonuses announced by Lureo for specific themes, campaigns, or submission periods
  3. Royalties based on published use of a template within the Lureo Platform

Specific payment amounts, eligibility criteria, and promotional bonuses will be communicated by Lureo and may change over time. Lureo reserves the right to modify creator payment structures, bonuses, or royalty programmes at any time with reasonable notice.

Lureo covers payment processing costs and will handle payouts through its designated payment providers.

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Fair Usage Policy:

Template submissions and payments are subject to a fair usage policy designed to support the quality, sustainability, and growth of the Creator Programme. While creators are encouraged to submit multiple templates, Lureo may review payment eligibility, bonuses, or royalty incentives from time to time to ensure the programme remains balanced and aligned with platform guidelines. Programme structures may be updated periodically.

8.3 No Earnings Guarantee

Lureo makes no guarantees regarding revenue, exposure, or earnings.

8.4 Payouts

Payouts may be processed via third-party providers (e.g. Stripe).

Creators are responsible for:

  1. Complying with payment provider terms;
  2. Any applicable taxes.

Minimum payout thresholds may apply.

8.5 Creator IP

Creators retain ownership of original elements of their templates but grant Lureo a worldwide license to host, promote, distribute, and format templates.

Templates may remain accessible to users who previously published using them.

8.6 Enforcement

Lureo may remove templates or suspend payouts for violations, legal risk, or IP concerns.

To maintain the quality and relevance of the template library as the Platform grows, Lureo reserves the right to review, remove, archive, or delist templates that are outdated, unused, duplicated, or that no longer meet platform quality standards. Lureo reserves the right to determine, at its sole discretion, whether templates meet quality, originality, or platform guidelines.

9. Payments & Pricing

Subscriptions and commercial fees are billed in advance and auto-renew unless cancelled.
Refund policies are disclosed at checkout.
Pricing may change with notice.

10. Prohibited Conduct

You may not:

  1. Upload infringing or illegal content;
  2. Scrape or reverse engineer the Platform;
  3. Use automated systems without permission;
  4. Distribute malware or abuse other users.

Copyright complaints may be submitted with:

11. Copyright Complaints

  1. Identification of the copyrighted work;
  2. Identification of infringing material;
  3. Contact information; and
  4. A good-faith statement.

12. Disclaimers

The Platform is provided “as is” and “as available”.
We do not guarantee uninterrupted service or specific outcomes.

13. Limitation of Liability

To the maximum extent permitted by law, Lureo’s total liability shall not exceed the greater of:

  1. €100, or
  2. The amount paid by you in the preceding 12 months.

We are not liable for indirect or consequential damages.

14. Indemnification

You agree to indemnify and hold Lureo harmless from claims arising from:

  1. Your content;
  2. Your use of the Platform; or
  3. Your violation of these Terms.

15. Termination

We may suspend or terminate access for violations.
Certain provisions survive termination.

16. Governing Law & Consumer Rights

These Terms are governed by the laws of Ireland.

Nothing in these Terms limits consumer rights that cannot be excluded under applicable law.

17. Changes to Terms

We may update these Terms from time to time.
Continued use constitutes acceptance.

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