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LUREO PRIVACY POLICY

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Effective Date: 26th February 2026

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This Privacy Policy explains how Imvizar Limited, a company incorporated in Ireland (“Imvizar”, “Lureo”, “we”, “us”, or “our”), collects, uses, stores, and shares personal data when you use the Lureo platform, website, applications, tools, and related services (collectively, the “Platform”).

By accessing or using the Platform, you consent to the practices described in this Privacy Policy.

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1. Eligibility & Children’s Privacy

  1. The Platform is intended for users 16 years or older.
  2. Users under 18 may use the Platform only with parental or guardian consent.
  3. We do not knowingly collect personal data from children under 16.
  4. If we become aware that a child under 16 has provided personal data, we will delete it promptly.

2. Information We Collect

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We collect information that you provide directly and information automatically collected through your use of the Platform.

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2.1 Information You Provide

  1. Account information (name, email, username, password)
  2. Payment and billing information (via third-party providers such as Stripe)
  3. Creator programme application and payout details
  4. Content you upload, create, or publish (templates, stories, assets)

2.2 Information We Collect Automatically

When you use the Platform, certain information is collected automatically through cookies, analytics tools, and similar technologies, including:

  1. Usage data (logins, feature usage, clicks, interactions)
  2. Device information (device type, operating system, browser type)
  3. Technical data such as IP address, approximate location, and session data
  4. Performance and diagnostic information about how the Platform is used

We may use analytics and product analytics services, including tools such as PostHog, Customer.io and Google Analytics, to understand how users interact with the Platform, improve features, analyse trends, and enhance user experience.

These tools may use cookies or similar tracking technologies to collect aggregated or pseudonymous information about Platform usage.

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2.3 Third-Party Data

  1. Information from linked services (e.g., social media, external design tools)
  2. Data from third-party asset providers used in templates

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2.4 How Information Is Collected

We collect personal data in several ways, including:

  1. Directly from you when you create an account, submit templates, contact us, or participate in the Creator Programme
  2. Automatically through the Platform via cookies, analytics tools, and technical systems that monitor usage and performance
  3. From third-party services when you connect external tools or use third-party assets within templates

More information about cookies and tracking technologies is available in our Cookie Policy.

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3. How We Use Your Information

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We process personal data for the following purposes:

  1. To operate and provide the Platform and its features
  2. To process payments, royalties, and payouts to creators
  3. To administer the Creator Programme and template marketplace
  4. To communicate with you regarding your account, templates, or updates
  5. To detect and prevent fraud, abuse, and illegal activity
  6. To improve and develop the Platform
  7. To comply with legal obligations and enforce our Terms of Service
  8. To send marketing communications (if you have opted in)

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4. Legal Basis for Processing (GDPR)

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If you are in the EU/EEA/UK, we rely on the following legal bases:

  1. Contractual necessity: processing is required to provide the Platform, Creator Programme, and payments
  2. Legitimate interests: fraud prevention, analytics, platform improvement, marketing where permitted
  3. Legal obligation: compliance with tax, corporate, or regulatory requirements
  4. Consent: for optional marketing or tracking beyond core functionality

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5. Sharing of Information

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We may share personal information with:

  1. Payment processors (e.g., Stripe) to facilitate payouts and subscriptions
  2. Cloud hosting, infrastructure, and analytics providers
  3. Service providers who assist with marketing, support, and platform operation
  4. Legal authorities when required by law or to protect Lureo’s legal rights
  5. Other users: template-related information and publicly visible creator profiles

We only permit service providers to process personal data on our behalf where they implement appropriate safeguards and security measures.

We do not sell your personal data.

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6. International Data Transfers

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As a global service, your data may be transferred outside the EU/EEA, including to the United States.

  1. Transfers are protected with appropriate safeguards, such as Standard Contractual Clauses (SCCs) or equivalent legal measures.
  2. By using the Platform, you consent to such transfers.

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7. Data Retention

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We retain personal data only for as long as necessary to:

  1. Operate the Platform and Creator Programme
  2. Comply with legal obligations
  3. Resolve disputes or enforce agreements

After this, we securely delete or anonymise your data.

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8. Your Rights

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Depending on your location, you may have rights to:

  1. Access and receive a copy of your data
  2. Correct or update inaccurate data
  3. Delete your data (“right to be forgotten”)
  4. Restrict or object to processing
  5. Data portability
  6. Withdraw consent for optional marketing

To exercise your rights, contact: [team@lureo.com].
We may require verification of your identity before fulfilling requests.

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9. Cookies and Tracking Technologies

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We use cookies, pixels, and similar technologies to collect information about how users interact with the Platform.

Cookies are small text files stored on your device that help websites recognise your browser and remember certain information.

We use cookies and tracking technologies for the following purposes:

  1. Essential functionality – enabling core platform features such as login, authentication, and security
  2. Analytics and product improvement – understanding how users interact with the Platform so we can improve performance and features
  3. User preferences – remembering settings and preferences
  4. Marketing and communications – where consent has been provided

We may use analytics and product analytics tools provided by third parties, including services such as PostHog, Customer.io and Google Analytics, which collect aggregated information about Platform usage.

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Platform.

Further details are available in our Cookie Policy here. 

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10. Security

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We implement reasonable technical and organisational measures to protect personal data, including:

  1. Encryption in transit and at rest
  2. Secure access controls
  3. Regular security audits

While we strive to protect your information, no system is completely secure, and we cannot guarantee absolute security. We maintain procedures to deal with suspected personal data breaches and will notify users and relevant regulators where legally required.

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11. Third-Party Content and Assets

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Templates may include assets from Lureo, creators, or third parties.

  1. Lureo is not responsible for third-party content or licensing disputes.
  2. Users and creators are responsible for ensuring they have rights to use any external assets.

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12. Updates to This Privacy Policy

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We may update this Privacy Policy to reflect changes in:

  1. Platform functionality or features
  2. Legal requirements
  3. Business practices

We will post the updated Privacy Policy on the Platform and update the “Effective Date”.
Continued use constitutes acceptance.

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13. Contact Information

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If you have questions about this Privacy Policy or how we process your personal data, please contact:

Imvizar Limited
Email: [team@lureo.com]
Registered in Ireland