Immersive storytelling for creators and brands
Create Unique Content
Lureo empowers creators to create truly unique videos and immersive experiences
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Why spatial storytelling?
Interactive storytelling experiences can be used for…
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Brand Experiences
Use the world as your canvas to create experiences for brands and events. Social platforms are saturated with AI-generated videos, set yourself apart with spatial, 3D content
Employee Engagement
It is no longer sufficient to communicate via long powerpoint presentations and video calls, employees expect more. Transform your comms with a series of short, snappy, immersive experiences
Trails & Treasure Hunts
Create interactive trails and treasure hunts, turn any location into a story-driven adventure where clues, challenges, and discoveries come alive in augmented reality
Tourism and Heritage
Transform landmarks, museums, and heritage sites into immersive experiences. Let visitors explore the past in vivid detail, uncover hidden narratives, and connect emotionally with the places they visit
For creators of all levels
Simply drag and drop your assets, hit publish and witness your creation immediately in AR
Types of experiences
Lureo allows you to bring spaces to life through a range of spatial storytelling techniques
Location-Based Experiences
Create immersive stories tied to real-world locations. Lureo features numerous Visual Positioning Systems (VPS) that lets you chose your favourite depending on what level of accuracy your experiences requires.
Image Anchors
Turn posters, paintings, or logos into living AR gateways. When users scan an image, digital content appears seamlessly on top; images, animations, or 3D models that transform static visuals into engaging, interactive stories
AR Anywhere
Empower creators to build experiences anywhere. Users simply tap on their environment to place AR objects, scenes, or stories. No fixed location needed, just imagination. Great for creators, educators, and brands who want to share immersive narratives accessible from home
Portals
Step through a doorway into another world. Portals transport users into immersive 360° environments, from historical moments to futuristic realms. They blur the line between real and virtual, giving audiences unforgettable experiences that feel tangible and transportive.
ROOH - Reality Out Of Home
Reimagine outdoor advertising with AR. ROOH transforms billboards, murals, and real-world structures into dynamic digital experiences. Passersby can unlock animations, stories, and interactions that bridge the physical and virtual worlds, turning everyday locations into captivating, shareable brand moments that live both on the street and online.
Features
A super powerful tool with a host of features to make your creation process simple
Share Everywhere
Meet your audience on the platforms they love the most.
Mobile App
Publish instantly to the Lureo app.
Web
Publish instantly to web.
Glasses
Snap spectacles, Meta Quest, Apple Vision Pro.
Free. For Creators. Forever.
No cost, no code.
Lureo is making AR truly accessible.
For creators
Upload assets up to 50MB- VPS
- Image Anchoring
- Project Stats
- Access to community and support via Discord
To your audience
- Unlimited projects
- Unlimited stories/stops/scenes
- Publish to Lureo app for free
- Unlimited sharing of videos to other platforms
- Unlimited downloads on Lureo app (*Fair usage applies)
Commercial Projects
If your project falls into one of the categories below, you’ll need a commercial license.
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Brand Experience
An experience designed for a brand generating over $1M in revenue.
Paid Experience
An experience that end users pay to access.
- SMESub €100k in Revenue
€150/monthSave 20% on annual plan - Mid-Sized€100k - 1M in Revenue
€500/monthSave 20% on annual plan - EnterpriseOver €1M in Revenue
€1000/monthSave 20% on annual plan
- SMESub €100k in Revenue€150 €130/monthBilled annually
- Mid-Sized€100k - 1M in Revenue€500 €400/monthBilled annually
- EnterpriseOver €1M in Revenue€1000 €800/monthBilled annually
Commercial project pricing is determined by the project owner's revenue.
Pricing FAQs
The free Lureo account gives you access to core features to get started, including unlimited projects, access to templates, unlimited sharing of videos and downloads on the Lureo app (*fair usage applies), as well as community support.
A commercial license is required for any project that is used for business purposes, generates revenue, or is deployed for clients, customers, or end users. This includes branded apps, client work, paid products, and internal tools used at scale within an organization.
The brand, company, or organization commissioning the project is responsible for the commercial license. If an individual creator or freelancer is hired to build a Lureo experience, the client (e.g., the company requesting the project) pays—not the creator.
Commercial licenses can be purchased directly through your Lureo account using a credit card, bank transfer, or approved invoice billing. Once payment is processed, your license will be automatically activated.
The Bespoke White Label App is a fully customizable version of Lureo that you can brand as your own. It allows businesses, agencies, and enterprises to use Lureo’s technology under their own brand, with tailored features and design to fit their specific needs.
The bespoke white label app pricing includes access to the platform, ongoing updates, hosting, and support. Pricing depends on your usage, customization level, and number of users, and is offered on a recurring annual basis.
Yes! You can upgrade, downgrade, or switch plans at any time directly from your account. Changes take effect immediately, and any unused portion of your current plan is prorated so you only pay for what you use.
Lureo is free for all creators, so you can close your account at any time at no cost. You only need to pay if you’re using Lureo for a commercial project. For commercial projects, cancellation terms are agreed upon during purchase.